Sucafina – Transforming the Coffee Trade with Digital Solutions
Sucafina’s case study on leveraging digitization in ocean freight logistics
Sucafina, a leading global coffee trading company collaborates with Cargoo to digitalize its ocean freight shipping processes, as featured in the Digital Standards Initiative (DSI) report, “Key Trade Documents and Data Elements on the Frontlines.” The report, which showcases 22 case studies, illustrates how digital tools and global standards can enhance supply chain efficiency.
In the case study, Sucafina addresses common shipping challenges faced by importers. Previously, their shipping processes required;
- extensive manual data entry
- frequent communication loops
- multiple updates across shipping platforms
- this led to inefficiencies, potential errors, and a lack of visibility, particularly during peak seasons.
To overcome these issues, Sucafina partnered with Cargoo to digitalize its ocean freight operations. Cargoo became the centralized platform for submitting bookings, VGM (verified gross mass), Sis (Shipping Instructions) and Bill of Lading (BL) instructions.
This integration resulted in substantial improvements:
• Updating booking information now happens instantly
• 60% reduction in the time required for Shipping Instruction submissions
• 50% efficiency increase when updating clients by email
• Automated processes decreased errors
• and created a single source of truth for shippers, clients and forwarders
With 70% of Sucafina’s shipping volume automated, employees can more easily focus on value-adding tasks, not manual work. This transformation not only increased logistics efficiency but also built trust and transparency among partners and clients.
