An international retail chain was planning a promotional campaign for spring apparel across 8,000 outlets. Their promotional items were sourced in Asia and shipped with well known ocean freight carriers. Due to human error during a trans-shipment stop in Shanghai, many containers with promotional items were mistakenly thought to be empty, and loaded onto a vessel going in the wrong direction. This mistake put the entire campaign at risk, threatening not only a loss of revenue but also major reputational damage to the retail chain.
When the discharge/loading documentation was received in Cargoo the vessel was sailing to Europe. Cargoo flagged the discrepancy vs expected container status and generated an alert for the retailer’s supply chain manager. They used Cargoo to access the inventory of the affected containers at SKU level and identify exactly what was moving in the wrong direction.
Cargoo is a powerful order management platform specialized in ocean transportation. It covers the supply chain process from the time an order is booked to it’s delivery in the Buyers warehouse. Meaning, Cargoo contains not only the Shipping Instructions, but also the details of the PO’s and how SKU’s were stuffed into containers. This level of detail consolidated in one location provides BCO’s with unprecedented visibility of containers and their contents at the SKU level.
Customers of Cargoo invite their shippers, logistics partners and suppliers to collabo-rate on the tool, which centralizes information and keeps it accurate. Cargoo customers currently on-boarded more than 3000 partners, so many large and mid-sized carriers and shippers already use Cargoo.
Knowing the scope of the problem while the vessel had almost 20 days of transit time remaining, the supply chain manager could begin solving the problem. This involved:
Cargoo is an order management solution that digitizes ocean transportation. Buyers and supply chain partners collaborate to execute orders and centralize information in one place, which provides unprecedented visibility of ocean freight shipments
If most of your supply chain is shipped by ocean freight, contact Cargoo. Clara or Miriam will help you determine if there is a valid business case for your needs.
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Business Development Representative
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