The 17th Swiss Coffee Trade Association (SCTA) Forum took place on 1–2 October 2026, for the first time in Montreux. This year’s theme was “Performance Unlocked: Winning & Leading in the New Coffee Economy.”
Cargoo and Commodity Supplies shared a booth, where we showed the green coffee Control Tower powered by Cargoo on live shipments. The response from green coffee traders and roasters was strong, and the conversations kept coming back to the same themes.
Five priorities we heard all week
Closer collaboration across the whole supply chain
AI-based automation for daily logistics operations
Clear visibility on hidden costs like demurrage & detention
An ocean freight strategy for 2027
More control in times of constant disruption
One connected place
All five point to the same need: one connected place where partners, data and costs come together. Cargoo connects carriers, service providers and shippers on a shared platform. It automates routine logistics work with AI and flags upcoming disruptions, so teams can act early.
More than half the world’s green coffee supply already moves through the platform.
Thank you, Montreux
Thank you to the SCTA team, the speakers and everyone who stopped by our booth. We look forward to continuing the conversations.
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